Julian Lile recently joined the Los Angeles Auto Show as Director of Sponsorships, providing his expertise to support the growing number of potential partners looking to increase exposure and consumer awareness through the show. Prior to joining the Los Angeles Auto Show, Lile was the Foundation Room sales manager at Live Nation. Lile is a Mass Communication graduate who joined AEG as an Account Executive and later joined Live Nation Entertainment, focusing his efforts on promotion of the organization’s Foundation Room. In both previous positions, Lile significantly boosted venue membership sales and sponsorship procurement. With Lile’s expertise in marketing and sponsorships, in conjunction with his connections and extensive experience outside of the automotive industry, he will surely continue to showcase the LA Auto Show’s capabilities as an innovative corporate partner.