Lefteris “Lefty” Tsironis recently joined the Los Angeles Auto Show (LAAS) and provides more than 10 years experience in creative direction, integrated marketing strategy, show/project management, and partnership/sponsorship development. Prior to joining LAAS in 2013, Tsironis handled marketing and communications for over a million square feet of premier showrooms and exhibitors and staged more than 50 trade and consumer events annually, including the California Gift Show and Architectural Digest Home Design Show. Tsironis also focused on launching experiential pop-up marketplaces, introducing innovative exhibit models and securing brand and product placements on hit Bravo and HGTV shows. Tsironis is not only a vital part of LAAS, but also a key player in the Connected Car Expo. Tsironis’ previous positions with Merchandise Mart Properties Inc., a leading owner and operator of showroom buildings and trade show facilities, as well as his public relations agency experience working for clients such as SKYY, Campari, Scout Productions and Jiffy Lube, are also proving especially helpful as LAAS introduces new, groundbreaking improvements in 2013.