Open to the public November 20-29, 2015 Press & Trade Days November 17-19

Los Angeles Convention Center


As technology continues to advance, our reliance and relationship with machines deepens.  Even today, technology allows us to monitor our senses, feelings and patterns.  This year’s Design Challenge explores how future technology will further transform human-to-machine interfaces that connect with our senses, predict our next moves and create a more humanlike relationship with our vehicles.  The 2014 Design Challenge asks automotive design studios to explore an interior or part of an interior that emotionally,  comfortably and safely connects the driver and/or passengers to the car in 2029.

Click here to read more about this year’s theme and participants (press release available in multiple languages).
Click here to vote for this year’s “People’s Choice Award” (voting ends and winner to be announced on Nov. 20)

Judging Criteria

  • Human Factors (Comfort)
  • Attention to Human Senses (Emotional connection)
  • Ecological Sensitivity
  • Creativity of Concept
  • Control & Function
  • Reflection of the Brand

Key Dates

  • Jun. 07: Commitment to Participate
  • Oct. 01: Entries Due
  • Oct. 29: Entries Unveiled
  • Nov. 20: Design LA Open House
  • Nov. 20: Winner(s) of the “Judges’ Award” and “People’s Choice Award” Announced at the Los Angeles Auto Show
Note: Design LA Gallery and Challenge entries will be on showcase through the show’s public days (Nov. 21-30)

2014 Judges


Tom Matano Executive Director of the School of Industrial Design, Academy of Art University

In 1983, Mr. Matano joined Mazda’s North American studio as a chief designer and became VP of Design and EVP of Western Operations for Mazda R&D. Mr. Matano went on to serve as Exec. Designer of the Global Advance Studio and as GM of Mazda Design. His accomplishments with Mazda include the RX 7, Miata and many other projects by the design teams he managed and created within the brand. Mr. Matano is now a committed educator, leveraging his 30 years experience to enhance the Industrial Design program at the Academy of Art University in San Francisco.


Stewart Reed Chair of Transportation Design, Art Center College of Design

Mr. Reed launched his career in transportation design by joining Meyers Manx, then Toyota’s Calty Design Research studio from 1980 to 1986 as Chief Designer. From 1986 to 1994, he served as VP of Design for Prince Corporation in Holland, Michigan, where he built a highly respected design team. In 1994, Mr. Reed created Stewart Reed Design to consult to the manufacturing industry in both automotive and consumer products. In 2005, Stewart Reed joined Art Center College of Design as Chairman of Transportation Design, enhancing the College’s already strong relationship with the automotive industry.


Alexander Klatt Chair of MFA Transportation Design & Associate Professor, College for Creative Studies in Detroit

A designer and engineer with a diverse career as both creative professional and business leader, Mr. Klatt joined the College for Creative Studies in 2014. He served most recently as VP of Global Design at Fisker Automotive from 2008-2013, where he led a development team for the innovative Karma and Atlantic platforms. In addition to leading Fisker’s design studio, Klatt established the company’s brand identity. Prior to Fisker, he also held design and engineering leadership roles at BMW DesignworksUSA, the BMW Group in Germany and Mercedes-Benz from 1989-2008.

 Design LA Sponsors



designpartyCar Design Night LA 14
Organized by Car Design News

We are pleased to announced that Car Design News is the official organizer of this year’s designers’ party.  The evening affair will take place at an offsite venue on Thursday, November 20, 2014 following the close of the Los Angeles Auto Show’s Press & Trade Days.

Car Design Night LA 14 is for designers from OEMs and Tier 1s, and is exclusively for professional automotive designers.

Important Update: unlike prior years, your LA Auto Show credential is not valid for entry to Car Design Night LA 14.  Those interested in attending the event are required to register directly with Car Design News.  To register, or for more information, please click here.


Design LA Open House & Challenge Presentations

Discover the latest works by the world’s leading advanced automotive design studios during a special open house and reception taking place between 2:00-5:00 pm on Thursday, Nov. 20.  Stop by and savor delectable bites and fine libations as you peruse through the Design LA Gallery.  And don’t miss the exciting live presentations by this year’s entrants in LA’s annual design challenge.

Join the Mix

Thursday, Nov. 20 from 2:00 – 5:00 pm