Open to the public November 21-30, 2014 Press & Trade Days November 18-20

Los Angeles Convention Center


As technology continues to advance, our reliance and relationship with machines deepens.  Even today, technology allows us to monitor our senses, feelings and patterns.  This year’s Design Challenge explores how future technology will further transform human-to-machine interfaces that connect with our senses, predict our next moves and create a more humanlike relationship with our vehicles.  The 2014 Design Challenge asks automotive design studios to explore an interior or part of an interior that emotionally,  comfortably and safely connects the driver and/or passengers to the car in 2029.

Judging Criteria

  • Human Factors (Comfort)
  • Attention to Human Senses (Emotional connection)
  • Ecological Sensitivity
  • Creativity of Concept
  • Control & Function
  • Reflection of the Brand


Key Dates

  • Jun. 07: Commitment to Participate
  • Oct. 01: Entries Due
  • Oct. 29: Entries Unveiled
  • Nov. 20: Design LA Open House
  • Nov. 20: Winner Announced at the Los Angeles Auto Show
Note: Design LA gallery and challenge entries will be on showcase through the show’s public days (Nov. 21-30)


Design LA Sponsors 






Tom Matano

Executive Director, School of Industrial Design, Academy of Art University

Tom Matano has almost 30 years of experience in the automotive design industry. In 1983, he joined Mazda’s North American studio as a Chief Designer and become VP of Design and EVP of Western Operations for Mazda R&D North America, Inc., and Executive Designer & Director of Mazda North American Operations. From 1999 to 2002, Mr. Matano has been moved to Mazda headquarters in Japan, as an Executive Designer in the Global Advance Studio, oversees Japan, Europe and North American Advance studios, and the General Manager of Mazda Design in charge of the Chief Designers. His accomplishments at Mazda include the RX 7, Miata, and many other projects by the design teams he managed and created. Mr. Matano is committed to becoming an educator, and using his diverse knowledge and experience to enhance the Industrial Design program at the Academy of Art University in San Francisco.


Stewart Reed

Chair, Transportation Design, Art Center College of Design

Mr. Reed launched his career in transportation design by joining Meyers Manx, then Toyota’s Calty Design Research studio from 1980 to 1986 as Chief Designer. From 1986 to 1994, he served as VP of Design for Prince Corporation in Holland, Michigan, where he built a highly respected design team. In 1994, Mr. Reed created Stewart Reed Design to consult to the manufacturing industry in both automotive and consumer products. In 2005, Stewart Reed joined Art Center College of Design as Chairman of Transportation Design, enhancing the College’s already strong relationship with the automotive industry.


John Manoogian II

Adjunct Professor Auto Design Studio at the College for Creative Studies

John Manoogian II, a Detroit native, earned a Bachelor’s Degree in Product/Industrial Design from Michigan State University, a Bachelor of Science Degree in Transportation Design from Art Center College of Design, Los Angeles, and an MBA Degree from Oakland University in Michigan. He also completed the Columbia University Senior Executive Program in New York City. Mr. Manoogian began his professional career as a designer and clay sculptor at the Ford Motor Company. In 1976, Mr. Manoogian joined General Motors as a Creative Designer in the Oldsmobile Exterior Studio. Subsequently he served as Assistant Chief Designer for Cadillac, Saturn, and Pontiac Exteriors, before becoming Chief Designer Pontiac Exteriors, responsible for Pontiac Grand Prix and Grand Am. He then went on to become Chief Designer for the exteriors of the Buick Lucerne, Chevrolet Impala, and the Cadillac DTS. Mr. Manoogian’s final assignment at GM from 2003-2009 was Director of Exterior Design for Cadillac, where he was responsible for the award winning 2008 CTS sedan, the Best Concept Car Design Award winning CTS Coupe show car and production vehicle, the CTS sport wagon , and the V varients of the CTS lineup. He was also responsible for the 2005 and2009 USA Presidential Limousines. Mr. Manoogian left General Motors Design in January 2009,after 32 years. He recently formed Forzablitz Design, a creative solutions design consultancy. Currently he is an Adjunct Professor Auto Design Studio, at the College for Creative Studies in Detroit, Mi., teaching the next generation of designers and innovators the fine art of Vehicle Design. He is a design consultant for several automotive clients, and does speaking engagements, and media appearances talking about transportation and design.

designpartyCar Design Night LA 14
Organized by Car Design News

We are pleased to announced that Car Design News is the official organizer of this year’s designers’ party.  The evening affair will take place at an offsite venue on Thursday, November 20, 2014 following the close of the Los Angeles Auto Show’s Press & Trade Days.

Car Design Night LA 14 is for designers from OEMs and Tier 1s, and is exclusively for professional automotive designers.

Important Update: unlike prior years, your LA Auto Show credential is not valid for entry to Car Design Night LA 14.  Those interested in attending the event are required to register directly with Car Design News.  To register, or for more information, please click here.