NEW COLLABORATION OF AUTO DESIGNERS, ENTERTAINMENT BRANDS AND SOFTWARE DEVELOPERS RE-IMAGINE THE AUTOMOBILE
The all-new Design and Developer Challenge is a first-of-its-kind competition among teams comprised of globally recognized entertainment and consumer brands, international automotive manufacturers and industry-leading software developers.
This multi-industry collaboration brings together some of best-known creative talents from both automotive and entertainment to reimagine the auto industry
CH Auto, Crayola, DreamWorks, General Motors, Honda R&D Americas, Hyundai Design North America, KTM, Legendary, LEGO Future Lab, Hot Wheels, National Geographic, Qoros Auto, SAIC, Trigger and Toyota.
The final teams will be unveiled at the 2015 Los Angeles Auto Show Press & Trade Days Nov 18 and 19.
Teams will spend the next 11 months envisioning how technology, data, connectivity and content will revolutionize modern vehicle design including:
- How cars will react to the rest of the world and change transportation infrastructure
- How and where vehicles will be used, and how people’s lives will change as a result
- How this redefined purpose will transform vehicle function and form
- What role content creators will play in shaping the new journey
The teams final interactive experiences and designs will be presented at the 2016 Los Angeles Auto Show.
Read more about the challenge here
Sponsors of Design and Developer Challenge