As technology continues to advance, our reliance and relationship with machines deepens. Even today, technology allows us to monitor our senses, feelings and patterns. This year’s Design Challenge explores how future technology will further transform human-to-machine interfaces that connect with our senses, predict our next moves and create a more humanlike relationship with our vehicles. The 2014 Design Challenge asks automotive design studios to explore an interior or part of an interior that emotionally, comfortably and safely connects the driver and/or passengers to the car in 2029.
- Human Factors (Comfort)
- Attention to Human Senses (Emotional connection)
- Ecological Sensitivity
- Creativity of Concept
- Control & Function
- Reflection of the Brand
- Jun. 07: Commitment to Participate
- Oct. 01: Entries Due
- Oct. 29: Entries Unveiled
- Nov. 20: Design LA Open House
- Nov. 20: Winner(s) of the “Judges’ Award” and “People’s Choice Award” Announced at the Los Angeles Auto Show
Tom Matano Executive Director of the School of Industrial Design, Academy of Art University
In 1983, Mr. Matano joined Mazda’s North American studio as a chief designer and became VP of Design and EVP of Western Operations for Mazda R&D. Mr. Matano went on to serve as Exec. Designer of the Global Advance Studio and as GM of Mazda Design. His accomplishments with Mazda include the RX 7, Miata and many other projects by the design teams he managed and created within the brand. Mr. Matano is now a committed educator, leveraging his 30 years experience to enhance the Industrial Design program at the Academy of Art University in San Francisco.
Stewart Reed Chair of Transportation Design, Art Center College of Design
Mr. Reed launched his career in transportation design by joining Meyers Manx, then Toyota’s Calty Design Research studio from 1980 to 1986 as Chief Designer. From 1986 to 1994, he served as VP of Design for Prince Corporation in Holland, Michigan, where he built a highly respected design team. In 1994, Mr. Reed created Stewart Reed Design to consult to the manufacturing industry in both automotive and consumer products. In 2005, Stewart Reed joined Art Center College of Design as Chairman of Transportation Design, enhancing the College’s already strong relationship with the automotive industry.
Alexander Klatt Chair of MFA Transportation Design & Associate Professor, College for Creative Studies in Detroit
A designer and engineer with a diverse career as both creative professional and business leader, Mr. Klatt joined the College for Creative Studies in 2014. He served most recently as VP of Global Design at Fisker Automotive from 2008-2013, where he led a development team for the innovative Karma and Atlantic platforms. In addition to leading Fisker’s design studio, Klatt established the company’s brand identity. Prior to Fisker, he also held design and engineering leadership roles at BMW DesignworksUSA, the BMW Group in Germany and Mercedes-Benz from 1989-2008.
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