The all-new Design and Developer Challenge is a first-of-its-kind competition among teams comprised of globally recognized entertainment and consumer brands, international automotive manufacturers and industry-leading software developers.

This multi-industry collaboration brings together some of best-known creative talents from both automotive and entertainment to reimagine the auto industry

Participating brands:

CH Auto, Crayola, DreamWorks, General Motors, Honda R&D Americas, Hyundai Design North America, KTM, Legendary, LEGO Future Lab, Hot Wheels, National Geographic, Qoros Auto, SAIC, Trigger and Toyota.

The final teams will be unveiled at the 2015 Los Angeles Auto Show Press & Trade Days Nov 18 and 19.

Teams will spend the next 11 months envisioning how technology, data, connectivity and content will revolutionize modern vehicle design including:

– How cars will react to the rest of the world and change transportation infrastructure
– How and where vehicles will be used, and how people’s lives will change as a result
– How this redefined purpose will transform vehicle function and form
– What role content creators will play in shaping the new journey

The teams final interactive experiences and designs will be presented at the 2016 Los Angeles Auto Show.

Read more about the challenge here

Sponsors of Design and Developer Challenge



Credentialed media, design and technology professionals are invited to attend this year’s Design & Developer Challenge (D2C) events taking place on Thursday, November 19, 2015 at the Design and Developer Gallery (in the courtyard between South and West Halls).

Open House & Reception | Nov. 19 | 12:30 pm to 3:30 pm

Explore this dedicated exhibit area to learn more about the participants of the new Design and Developer Challenge.

Revolutionizing Vehicle Design for The Connected Era |  Nov. 19 | 1:00 pm to 1:40 pm, followed by Q&A

Join our panel of experts as they debate the future of automotive design.  From IoT and self-driving to car-sharing and personalization, this is a journey that requires a delicate mix of skills to explore the possibilities of a high-tech future, bounded by the reality of what consumers will accept.

How do we design for the new roles that cars will take in our society?  How does the automotive industry collaborate with new industry players to take innovation to another level?  What elements of design will dominate in the near future when digital natives are making most of the vehicle purchases and usage?  And, just as importantly, what current traits are sure to be dismissed in the future?  Where is the future of car design headed and who’s going to take us there?

Presenters from:

– Kevin Ketchum, Global Creative Design Specialist, The Foundry
– Jim Mainard, Head of Digital Strategy & New Business Development, DreamWorks Animation
– Richard Kim, Head of Design, Faraday Future
– Clay Dean, Design Director, GM Global Advanced Design


– Stewart Reed, Chair, Transportation Design Department, Art Center College of Design

Teams Introduced | Nov. 19 | 1:40 pm to 1:50 pm


Car Design Night LA 15
Organized by Car Design News

We are pleased to announced that Car Design News is the official organizer of this year’s designers’ party.  The evening affair will take place at an offsite venue on Thursday, November 19, 2015, following the close of the Los Angeles Auto Show’s Press & Trade Days.

Car Design Night LA 15 is for designers from OEMs and Tier 1s, and is exclusively for professional automotive designers.

Please note: your LA Auto Show credential is not valid for entry to Car Design Night LA 15.  Those interested in attending the event are required to register directly with Car Design News.  To register, or for more information, please click here.