Open to the public November 21-30, 2014 Press & Trade Days November 18-20

Los Angeles Convention Center

SAIC Motor Named Winner of 10th LA Auto Show Design Challenge

Read in (PDF): image image

LOS ANGELES, CA (November 25, 2013) – After a long deliberation, the judges of the 10th annual LA  Auto Show® Design Challenge named SAIC Motor the winner of the 2013 competition. SAIC Motor beat out eight world-renowned auto design studios for the prestigious honor, with its innovative public transit solution aimed at alleviating urban problems such as air pollution and traffic congestion.

Inspired by a simple ant’s distinctive body structure and the mutually beneficial relationship between ants and trumpet trees, SAIC Motors designed Roewe “Mobiliant.” Mobiliant is a single-seat vehicle for urban public transit, which helps improve both transportation and operation efficiency for future urban ecological systems.

Though the competition was extremely close, the judges unanimously agreed that it was Mobiliant’s focus on the concept of mutualism that set it apart. The system was based upon the balance and harmony found in nature when two organisms of different species exist in a mutually beneficial relationship. The judges also agreed that the Mobiliant concept was optimistic, beautiful and best answered the competition criteria by mimicking a truly sustainable solution that resembled an ancient system that has worked for millions of years.

Themed “Biomimicry & Mobility 2025 – Nature’s Answer to Human Challenges,” the competitors focused on mobility solutions for a variety of transportation issues, such as congestion, pollution, safety and sustainability, with the design inspiration coming from Mother Nature.

“The inspiration for the creative team comes directly from our surrounding environment,” said Anthony Williams-Kenny, Global Design Director at SAIC Motor. “The rapid and dramatic growth of the world’s large conurbations inspires our designers to consider the requirements of personal mobility systems – to focus on the environmental factors related to automotive use such as the need to continue to reduce vehicle emissions, making each journey more efficient through the development of appealing, high value, personal transport.”

Other auto design studios who participated in the LA Auto Show’s 2013 Design Challenge represented brands BMW, MINI, Changfeng, JAC Motors, Mazda, Qoros, Subaru and Toyota. From self-sustaining silk worms to long-forgotten waterways, the entries created fierce competition and long deliberation by the judges.

Entries were judged on various criteria: creative adaptation of nature’s laws (plants & animals); application of human intelligence to Biomimicry in unique ways to improve the efficiency of future vehicles; comfort, convenience, aesthetics of the vehicle; sustainability of the building, servicing, operation, and life cycle; and the personality of the vehicle.

The esteemed panel of judges included Tom Matano, Executive Director, School of Industrial Design at San Francisco’s Academy of Art University; Stewart Reed, Chair of Transportation Design at Pasadena’s Art Center College of Design; John Manoogian, Adjunct Professor Auto Design Studio at the College for Creative Studies; and Abel Sampson, Publisher of the Design Group of CarDesignNews. The panel was also joined by guest judge, Dr. Gabriel A. Miller, who currently serves as the Director of Research & Development at the Centre for Bioinspiration at San Diego Zoo Global, where he devotes his work to the implementation of nature’s design and engineering solutions to advance humanity, wildlife, and habitats.

In addition to the nine competing studios, three additional studios chose to highlight their team’s capabilities by displaying their concepts in this year’s Design Gallery, making for a total of 12 displays. These organizations include Hyundai Design and Research Center, Mercedes-Benz Advanced Design Center California and Nissan Design America. The concepts will be prominently displayed at the LA Auto Show in the newly created Design Gallery through the run of the public show (Nov. 22-Dec. 1, 2013).

The LA Auto Show Design Challenge was sponsored by Faurecia, the world’s sixth-largest automotive supplier specializing in automotive seating, emissions control technologies, interior systems and auto exteriors.  Other sponsors that made Design LA possible included Lacks Enterprises, Inc., Eastman, Dassault Systèmes, Autodesk, Bose and BBC.com, alongside the 2013 Design Challenge media partner, Car Design News.  The Design Challenge is organized by the LA Auto Show and the Design Los Angeles chairs, Joan Gregor and Chuck Pelly of The Design Academy.

For more information, please visit www.laautoshow.com  and www.connectedcarexpo.com.

About the Los Angeles Auto Show and Connected Car Expo

Founded in 1907, the Los Angeles Auto Show is the first major North American auto show of the season each year.  Press Days for the 2013 LA Auto Show® will be held on Nov. 20 and 21. The show will be open to the public Nov. 22 – Dec. 1. The Connected Car Expo (CCE) will be the first expo to unite automotive and technology professionals in an effort to increase development and foster relationship-building in the connected car industry, providing attendees with access to the key players and top media constructing the future of the connected car. CCE will debut on Nov. 19, and continue in conjunction with the 2013 LA Auto Show Press Days.  The LA Auto Show is endorsed by the Greater L.A. New Car Dealer Association and is operated by ANSA Productions. To receive the latest show news and information, follow LA Auto Show on Twitter at twitter.com/LAAutoShow or via Facebook at facebook.com/LosAngelesAutoShow and sign up for alerts at www.LAAutoShow.com. For more information on CCE please visit http://connectedcarexpo.com/

# # # 

Media Resource:
High Resolution Images Available Here

Media Contacts:
Sanaz Marbley/Alexis Linn
JMPR Public Relations, Inc.
(818) 992-4353
smarbley@jmprpublicrelations.com
alinn@jmprpublicrelations.com

Hashtags:
#LAAutoShow