The Design & Developer Challenge is LA Auto Show's annual competition that invites creative and analytical minds to create futuristic concepts on how we get from point A to B.
THE 2017 CHALLENGE
Creative professionals from around the world have taken on the challenge to help Los Angeles with its proposal to host a global sporting event in the year 2060. The competing teams’ short films present a glimpse into the future on what mobility, sport and life may be like in the City of Angels.
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A globally based start-up, Byton Design is an automotive design practice striving to turn the car into the next-generation smart device. Comprised of Michael Wilden and Felipe Roo-Clefas, their approach to this year’s challenge focused on a small segment vehicle that will possess detachable drone seats allowing consumers to fly up into the air in order to watch the games.
Cunningham Concept Design
Based in Los Angeles, CA, Cunningham Concept Design bridges the gap between automotive and entertainment design, creating visions that are both fantastic and pragmatic for the global industry. Comprised of Akash Choudary, Andrei Savu, Benjamin Mckay, Dean Sherriff, Ilia Panov, Leeyul Jerrafi, Matthew R. Cunningham, Omar Gonzalez Torres and Raj Rihal, their approach to this year’s challenge focused on mobility systems heavily modified by “Enhanced Experience Technology” resulting in multi-dimensional, phased levels of participation from both the audience members and competing athletes.
GK Design International Inc.
With offices in Japan and abroad, GK Design International Inc. is an industrial design firm covering wider domains such as product design, mobility design, environment design and communication design. Comprised of Darin Butterfield, Domenick Shulz, Eita Oda, Julio Flores, Masaru Akashi, Norman Kerechuk and Taro Kaneko, their approach to this year’s challenge focused on integral and scalable transportation services highlighted by a series of energy corridors providing over-air power for all vehicle types.
Based in Los Angeles, CA, Herman Miller is a 100-year-old-plus company that specializes in design, the environment, community service and the health of their customers. Comprised of Lawrence Stewart, his approach to this year’s challenge focused on visually grounding design concepts and ideas that enhance and inspire awareness of the future possibilities of 2060 Los Angeles.
Honda Advanced Design & Trigger
Based in Los Angeles, CA, Honda Advanced Design creates future Honda and Acura automobile and mobility design concepts while Trigger invents unrivaled mixed reality experiences for the world’s top brands. Comprised of Anthony Palacios, Danny Parks, Ed Natividad, Geoff Zanelli, Jackson Veigel, Jason Yim, Judd Kim, Ricky Hsu and Shaun Green, their collaborative approach to this year’s challenge combined three disciplines that are uniquely intertwined in the Los Angeles area: mobility design, mixed reality and entertainment.
Launch Forth, Allianz, Ottobock, Red Bull & International Paralympic Committee
A global collective, the Launch Forth team blends automotive with tech, sports, entertainment and more. Comprised of Allen Griffy, Austin Baker, Elle Shelley and Katharina Wiehrdt their approach to this year’s challenge focused on designing a new type of mobility device that provides an unprecedented degree of agility and function to users participating in multiple sports.
View their concept website: https://launchforth.io/launchforth/la-2060-world-athletic-games/latest
A global firm, oiio is a New York and Athens-based group of architects, urbanists and researchers practicing in the study and realization of built as well as un-built environments. Comprised of Ioannis Oikonomou (concept design), Eirini Tsachrelia, Gregory Vegliris, Michail Xyntarakis and Georgios Cherouvim, their approach to this year’s challenge focused on examining the dissection of a working car into working components and how those components could be more efficiently utilized according to given circumstances.
View their challenge website:
Based in Shanghai, China, Qoros Automotive designs and produces a range of high quality cars to international standards. Comprised of Tim Pilsbury, Dongho Lee, Jack Jiang, , Martial Fonton, Ouyang Sheng, William Wu, Xiaoyin Li, Sean Pan, Marcos Beltrao, Diana Jiang and Zixuan Zhang, their approach to this year’s challenge focused on connecting existing and modified infrastructure like Union Maglev Station and Ocean City sport venues using amphibious vehicles with patented multi-directional Qoros Force-Field Wheel Technology.
Based in Milan, Italy, Systematica is a transport planning and mobility engineering consultancy. Comprised of Anahita Rezaallah, Federico Messa, Filippo Bazzoni and Rawad Choubassi, their approach to this year’s challenge focused on full decentralization and an efficient hyper-connected network of vertical and horizontal transportation.
View their concept website: http://losangeles2060.systematica.net
Based in Pasadena, CA, URB-E is designing and engineering lightweight foldable electric vehicles and mobile power sources. Comprised of Daniel Seman, Evan Saunders, Grant Delgatty, Mel Raymundo, Peter Lee and Sven Etzelsberger, their approach to this year’s challenge focused on implementing an “URB-E Giga-Block Transportation Plan” that would eliminate the need for large cars on small roadways while replacing roadways with mixed living spaces.
Based in Los Angeles, CA, ZGF Architects is an architecture, design and planning practice with a culture of innovation and design excellence spanning a diversity of work at all scales of the built environment. Comprised of Oscar Ramos and Sarah Winter, their approach to this year’s challenge focused on a new multi-story transportation system featuring magnetic-levitation lanes, Level 8 autonomy vehicles and transmuting structures.
View their concept website: https://www.la2060-zgf.com/smart-mobility
THE 2016 CHALLENGE
Fully-autonomous cars of the future are being built to feature entertainment experiences during our daily commutes and road-trips.
The goal of the 2016 Challenge was for innovative thinkers to collaborate with automotive designers and developers imagining tomorrow’s in-vehicle experience (and the vehicles that enable them).
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