Lefteris “Lefty” Tsironis is the Director of Experiential Marketing & Communications for the Los Angeles Auto Show (LA Auto Show®) and AutoMobility LA™, where he brings nearly 20 years of experience in creative direction, brand management, experiential marketing and trade/consumer event organization. In his role, Tsironis chiefly strategizes with automotive, technology and lifestyle companies on how to best leverage the show’s platform to position their brand, launch products/services, generate press and engage target audiences. Since he joined the team in 2013, Tsironis has helped rebrand the LA Auto Show, launch its Connected Car Expo, form AutoMobility LA, and introduce several new destinations and experiences for attendees. Tsironis’ creative work received honors from the International Association of Exhibitions and Events in 2013 and 2014.
Prior to his current role with the show, Tsironis handled marketing and communications for premier showrooms and exhibitors and staging more than 50 events annually, including the California Gift Show and Architectural Digest Home Design Show. He also focused on launching and promoting experiential pop-up marketplaces, introducing innovative exhibit models and securing brand and product placements on hit Bravo and HGTV shows. Additionally, Tsironis holds agency experience handling public relations and experiential marketing activations for clients such as SKYY, Campari, Quiksilver, Scout Productions, Channel One News, HSBC Bank and Jiffy Lube.
Tsironis earned a B.A. from the University of Southern California. He regularly attends CreativeMornings, Think LA and LAEDC events around Los Angeles, and is a member of the local chapter of the American Marketing Association.