Mike Asner is the Senior Director of Digital & Content Marketing for the Los Angeles Auto Show (LA Auto Show®) and AutoMobility LA™. In his role, Asner focuses on driving attendance, awareness and engagement for both events across digital channels. Asner and his team have developed programs and campaigns generating record attendance growth year-over-year for the consumer-focused LA Auto Show in both 2016 and 2017.
Prior to joining the LA Auto Show and AutoMobility LA, Asner served as Director of Marketing for the National Basketball Association (NBA), Digital Account Manager at the National Football League (NFL) and Product/Web Operations Manager at Ticketmaster/Live Nation. Asner holds a B.A. from the University of California, Davis, and can regularly be found with a camera, attending a sporting event or concert and trying every type of food Los Angeles has to offer.