Dodge Challenger 50th Anniversary Edition
The "golden age" of muscle cars is now and Dodge is celebrating the golden anniversary of its iconic Challenger with the new limited-production 50th Anniversary Edition, shown for the first time today at 2019 AutoMobility LA.
When the Dodge Challenger first entered in the muscle car ranks of Detroit's Big Three 50 years ago, it arrived with something its competitors didn't have: the greatest range of powertrain choices in the industry, from the small but durable 225-cubic-inch "Slant Six" to the fearsome "Elephant Motor" — the 426 HEMI®.
A half-century later, Dodge Challenger still leads the pack with the most powerful muscle car powertrains in the industry, ranging from the Pentastar V-6 engine to the fastest, most powerful muscle car, the 797-horsepower Dodge Challenger SRT Hellcat Redeye.
"2020 marks the 50th Anniversary of the Dodge Challenger, one of the most storied muscle cars in history," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "That history was built on a few key things: big attitude and big muscle, loud colors and loud exhausts, and an enthusiast community that is as unique and diverse as our special editions. So, to commemorate the 50th, we're celebrating with a cool new special edition that checks all of these boxes."
Dodge is offering the limited-production 50th Anniversary Edition on Challenger GT RWD, R/T Shaker, R/T Scat Pack Shaker and R/T Scat Pack Shaker Widebody models. The already heavily equipped Challenger SRT Hellcat and SRT Hellcat Redeye models will feature a 50th Anniversary grille badge for the 2020 model year as standard equipment.
The 50th Anniversary Edition package starts at a U.S. manufacturer's suggested retail price (MSRP) of $4,995. Dealer orders for 2020 Dodge Challenger models, including the 50th Anniversary Edition, open in December. Vehicles will start arriving in Dodge//SRT dealerships in early spring of 2020.
Blast With A Past: New 2020 Dodge Challenger 50th Anniversary Edition Shakes Things Up
With its heritage design, unmatched power and everyday livability, the Challenger is a true GT car and every bit as beloved and relevant to today's consumer as the first generation was 50 years ago.
To celebrate Challenger's colorful history, the Dodge Challenger 50th Anniversary Edition sticks to its roots, focusing on the details big and small, that have made Challenger what it is today: high-impact paint (HIP) exterior colors, Shaker hood scoop, hot wheels and custom touches on the inside — all designed to give Dodge enthusiasts another way to display legendary Dodge performance attitude.
A body-color Shaker hood scoop is standard on all HEMI V-8 engine powered R/T, R/T Scat Pack and R/T Scat Pack Widebody models for the 50th Anniversary Edition. This is the first time the Shaker hood scoop is featured on a Challenger Widebody model.
As the name suggests, the legendary cold-air grabbing Shaker extends from the engine compartment, directing cooler air back into the 5.7-liter or 392 HEMI V-8 engine. Like the original 1970 Challenger R/T with the Shaker hood, the 50th Anniversary Edition continues the Dodge tradition of an engine-mounted hood scoop that "shakes" with the movement of the powertrain.
The functional Shaker hood comes with a Mopar cold-air intake, conical air filter and optimized air box for improved airflow and performance. Lift the hood and enthusiasts will also be treated to a "SHAKER" underhood decal — reminiscent of the original 1970 Challenger.
Illuminated Air Catcher headlamps feature 50th Anniversary Edition LED-illuminated "50" logos.
Each 50th Anniversary Edition will have a custom look, straight from the factory with a standard Satin Black hand-painted hood and black-wrapped roof and decklid. Challenger 50th Anniversary logo badges appear on the grille and spoiler in new "Gold School" finish. Fender badges are also finished in "Gold School." The standard Satin Black fuel-filler door with heritage "FUEL" lettering adds a touch of nostalgia.
Unique "Gold School" wheels are featured on the 50th Anniversary Edition:
- 20-inch by 9-inch on Challenger GT RWD and R/T Shaker models
- 20-inch by 9.5-inch on Challenger R/T Scat Pack Shaker models; optional on R/T Shaker models with Performance Plus Group
- 20-inch by 11-inch on the Challenger R/T Scat Pack Shaker Widebody model
The 50th Anniversary Edition also features Gunmetal brake color when fitted with Brembo brakes, optional on GT and R/T, standard on R/T Scat Pack and R/T Scat Pack Widebody.