2023 Activations & Special Exhibits
The LA Auto Show, taking place in the United States’ largest car-buying and electric vehicle market, serves as a platform for automotive, entertainment, and technology-connected companies to exhibit and promote their latest projects as well as advancements in automotive and mobility offerings. With an array of cutting-edge companies, showbiz pioneers, awe-inspiring customizers, and exhilarating offroad experiences, the show features an impressive lineup of special activations spanning the entire automotive landscape.
AITEKX is an innovative AI e-mobility company bringing you the feasible and conceivable future. Don’t miss the debut of the Robotruck 1T in the West Atrium.
Alpine Armoring specializes in manufacturing a diverse range of armored vehicles, encompassing sedans, SUVs, trucks, VIP limousines, and even cutting-edge electric vehicles. Their bulletproof vehicles feature state-of-the-art certified protective processes and proprietary technologies exclusive to Alpine Armoring. At this year’s show, Alpine Armoring will showcase four remarkable armored vehicles, including an armored Tesla that has undergone rigorous trials and testing.
As one of the highest ranked Regional Universities, the ArtCenter College of Design prepares artists and designers to share their creativity with the world. Visit the display at the LA Auto Show to see the newest concept vehicles and learn from students about the newest in automotive design.
AutoNation Mobility is a new micro lease service from AutoNation, America’s most admired automotive retailer, that gives you the freedom to choose the car that’s right for you—on your terms, at a transparent price, and through an easy digital experience.
All the cars you’ll see are new and available now, and they come with lots of good stuff. Each car comes with a limited warranty and maintenance plan. Additionally, 24/7 roadside assistance is offered by the manufacturer. So you can stress less and focus on the road ahead, anywhere it takes you.
Drive it Forward
The Drive it Forward Foundation, a non-profit dedicated to uniting individuals who share a deep enthusiasm for cars and a commitment to making a positive impact on the world, is showcasing cars from the legendary Fast & Furious franchise. Get up close to some of the movie’s four-wheeled stars, including: Paul Walker’s iconic Toyota Supra from the original Fast and Furious movie, Fast & Furious 9 Pontiac Fiero Rocket car, Fast & Furious 9 hero vehicle a 1968 Dodge Charger driven by Vin Diesel, 1967 Peterbilt Truck from the Hobbs & Shaw movie, and the Pagani Huayra VIN #059.
EV Discovery Center
Charge up your excitement because the EV Discovery Center is here to spark a revolution at the LA Auto Show! Imagine a place where the thrill of electric vehicles meets the joy of unraveling their secrets – that’s our Electrification Discovery Center! In collaboration with the Hispanic Motor Press Guild, we have bilingual EV ambassadors who speak the language of both volts and vibes. They’re ready to guide you through the electrifying journey.
EVgo offers an electric vehicle DC fast charging network. Curious about EV charging? Talk to an EVgo employee at the booth to have all your EV questions answered.
Galpin Auto Sport is the customization division of Galpin dealerships, one of the largest family-owned dealership groups in America. The Custom Hall shows customized, mind-blowing gadgets, exotics, classics, and limited editions – as well as the unique paint creations that every car enthusiast dreams of.
Hispanic Motor Press
The annual Hispanic Motor Press awards, now in its 14th year, help guide Hispanic car buyers who represent 30% of the growth in new-vehicle sales. Displayed at the LA Auto Show will be their EV truck, SUV, family car, luxury car, and adventure car of the year. Visit the display of the 2024 winning cars on the South Terrace.
Don’t miss the Hyundai booth in the South Atrium to check out the Hyundai N line vehicles and take part in the Hyundai Racing Challenge and race fellow attendees for your chance to win some amazing prizes.
Kevin Hart Collection
International superstar Kevin Hart will have ten cars from his private Kollection displayed in a premium setting, loaded with American muscle and a European exotic. In addition to his cars, DJ Joey Wells will be performing, and there will be a photo booth, partner activations from Gran Coramino, Hart House, and VitaHustle, and clips from the Kevin Hart Muscle Car Crew TV show on playing, thanks to Roku and MotorTrend.
Experience the dazzling Kia New Year’s light-up numbers and check out the brand-new 2024 Kia EV9 GT-Line in the West Atrium!
Founded in 2017, Living Vehicle crafts luxury living spaces that allow you to explore, live, and thrive off-grid. Achieving the highest possible TRA Green RV certification, Living Vehicle’s 2024 models reaffirm their top-tier status in eco-luxury travel. On display first weekend only.
LLumar Paint Protection Film Demo
Would you be willing to scratch the finish on your beautiful ride? We’ve asked three car owners to do just that. Scratch it, scrape it and cover it in debris. Then witness the magic of LLumar Paint Protection film as the heat of the engine and the sun make the scratches disappear, restoring the finish to pristine condition. Join us outside the show in the LLumar tent in Gilbert Lindsay Plaza on Sunday, 11/26 to see for yourself.
Step into a world of automotive artistry with the fully customized 1963 International Ice Cream Truck embellished with murals by the owner and legendary LA Artist, Mister Cartoon. As a special tribute to this year’s show, we are thrilled to present an exclusive, limited edition, high-end fine print designed by Mister Cartoon himself, available for purchase.
On Saturday, November 18th at 2pm stop by the booth to meet Mister Cartoon!
The North American Car, Truck and Utility Vehicle of the Year™ (NACTOY) Awards organization will announce the finalists for the North America Car, Truck, Utility Vehicle of the Year at the press and media day of the LA Auto Show. Visit the display of the 2024 winning cars in West Hall.
New to LA Auto Show’s South Hall is OVRLAND OUTPOST, Presented by OVRMag.com. Highlighting the vehicle-based enthusiast community that is Outdoor Vehicle Recreation, this exhibit showcases 30+ curated vehicles built for exploring off the beaten path or cruising familiar routes. @OVRMag invites you to explore the OVRLAND OUTPOST and redeem a free 1-Year digital subscription ($19.99 value) to OVR magazine and enter our daily drawing to win the latest overlanding products.
The all-electric travel trailer that’s bringing an iPhone-like experience to RVing.
Renovatio Motorsports has a decade of experience and passion in the optimal performance and design of high-end vehicles. Stop by their booth in the South Atrium to see some stunning examples of their work, featuring iconic models such as the Mercedes Benz GTR Coupe, Ferrari Roma, Jeep Wrangler 392, Porsche GT3RS, and the classic Ford F100.
Robert Downey Jr.'s Dream Cars
Robert Downey Jr partnered with experts to convert six of his classic cars into eco-friendly rides, featured on his show “Downey’s Dream Cars.” Now, all six conversions will be displayed together for the first time at this year’s LA Auto Show. Now that all of the rides are complete, Robert Downey Jr. is now running a sweepstakes for participants to win one of the six iconic cars at rdjdreamcars.com. Proceeds from the sweepstakes will benefit Downey’s FootPrint Coalition.
The Garage Aftermarket
At The Aftermarket Garage, car culture thrives. It’s the ultimate destination for auto enthusiasts to explore renowned tuners, personalized rides, coveted collectibles, and top-tier aftermarket goods and services. This year’s show promises an exhilarating experience, featuring unique exhibits with vehicles from South Bay Popups, SS Motorsports, Yamaha, Current, World Famous 4×4 and more!
USA Street Food Awards
Experience an epic culinary showdown at the 2023 Los Angeles Auto Show on November 18-19 as we proudly introduce the first-ever USA Street Food Awards. Join us in celebrating LA’s vibrant street food culture and pivotal role in the food truck revolution and taste diverse mouthwatering flavors. Cast a vote for your favorites alongside an expert panel of judges evaluating each dish for taste, creativity, and presentation. Presented by world-class mobile operators, Food Fleet, this event promises fresh, tasty food to fuel your auto show adventure. Take advantage of this unique opportunity to immerse yourself in street food culture and the intersection of LA’s car culture and culinary diversity. Admission to the USA Street Foods Awards is complimentary with your LA Auto Show ticket!
Pioneering manufacturer of fully electric motorcycles, Verge will have a display in the South Atrium.
Enjoy the thrilling sight of remote-controlled cars zipping around a specially designed course in the South Atrium. Afterward, make your way to the Volkswagen exhibit in the South Hall, where you can take control and experience the excitement firsthand by driving these remote-controlled cars yourself through the cameras mounted on the vehicles.