2024 Activations & Special Exhibits
The LA Auto Show, taking place in the United States’ largest car-buying and electric vehicle market, serves as a platform for automotive, entertainment, and technology-connected companies to exhibit and promote their latest projects as well as advancements in automotive and mobility offerings. With an array of cutting-edge companies, showbiz pioneers, awe-inspiring customizers, and exhilarating offroad experiences, the show features an impressive lineup of special activations spanning the entire automotive landscape.
Stay tuned for more 2024 Activations and Special Exhibits!
ArtCenter Pasadena
As one of the highest ranked Regional Universities, the ArtCenter College of Design prepares artists and designers to share their creativity with the world. Visit the display at the LA Auto Show to see the newest concept vehicles and learn from students about the newest in automotive design.
Bronco Off-Roadeo
Returning to the 2024 LA Auto Show, the Bronco Off-Roadeo Experience will give attendees the opportunity to experience the capabilities of the off-road-ready Ford Bronco.
Camp Jeep
Experience the off-road capabilities of Jeep’s lineup of vehicles on the Camp Jeep obstacle course.
Electric Avenue
Electric Avenue Powered by Ampure is back for 2024! Visitors can test drive the latest electric vehicles on our nearly one-mile EV track around the South Hall of the LA Convention Center.
Exodus Rigs
Exodus Rigs designs innovative, garageable, and collapsible travel trailers made for extreme off-road adventures. Their trailers feature hard-sided, weatherproof design, cutting-edge smart automation systems, and off-grid capabilities including solar panels and air compressors.
Hyundai Interactive
Don’t miss the Hyundai booth in the South Atrium to check out the Hyundai N line vehicles and take part in the Hyundai Racing Challenge and race fellow attendees.
Hyundai Test Track
Experience Hyundai’s indoor EV test track in the South Hall! Get behind the wheel of their latest electric vehicles and take them for a spin on their indoor track.
Nissan & Volkswagen EV Track Experience
Take a ride in the latest electric vehicles from Nissan and Volkswagen inside the South Hall! Experience their cutting-edge technology and innovative features firsthand as you explore their newest EV models up close.
OVRland Outpost
Returning to LA Auto Show is OVRland Outpost, Presented by OVRMag.com. Highlighting the vehicle-based enthusiast community that is Outdoor Vehicle Recreation, this exhibit showcases curated vehicles built for exploring off the beaten path or cruising familiar routes.
Porsche Presented By Porsche Downtown LA
Porsche returns to the LA Auto Show, presented by Porsche Downtown LA, part of the Lithia Motors family. The dedicated exhibit area will showcase the all-new Macan Electric, the all-new 911, along with the full Porsche model lineup and a few very special surprises.
Street Test Drives
Visitors can test drive the latest models from top automakers on the streets of Downtown LA, experiencing the city’s energy and their potential next vehicle in a no-pressure setting. Participating automakers will be announced closer to the event.
Subaru
Visit Subaru in the South Atrium to get information on their latest offerings and to check out the 2025 Subaru Forester Sport.
The Aftermarket Garage
At The Aftermarket Garage, car culture thrives. It’s the ultimate destination for auto enthusiasts to explore renowned tuners, personalized rides, coveted collectibles, and top-tier aftermarket goods and services. This year’s show promises an exhilarating experience, featuring unique exhibits with vehicles from South Bay Popups, SS Motorsports, Yamaha, World Famous 4×4 and more!
Volkswagen
Enjoy the thrilling sight of remote-controlled cars zipping around a specially designed course in the South Atrium. Afterward, make your way to the Volkswagen exhibit in the South Hall, where you can take control and experience the excitement firsthand by driving these remote-controlled cars yourself through the cameras mounted on the vehicles.