Alpine Armoring specializes in manufacturing a diverse range of armored vehicles, encompassing sedans, SUVs, trucks, VIP limousines, and even cutting-edge electric vehicles. Their bulletproof vehicles feature state-of-the-art certified protective processes and proprietary technologies exclusive to Alpine Armoring. At this year’s show, Alpine Armoring will showcase four remarkable armored vehicles, including an armored Tesla that has undergone rigorous trials and testing.

AutoNation Mobility is a new micro lease service from AutoNation, America’s most admired automotive retailer, that gives you the freedom to choose the car that’s right for you—on your terms, at a transparent price, and through an easy digital experience.

All the cars you’ll see are new and available now, and they come with lots of good stuff. Each car comes with a limited warranty and maintenance plan. Additionally, 24/7 roadside assistance is offered by the manufacturer. So you can stress less and focus on the road ahead, anywhere it takes you.

Charge up your excitement because the EV Discovery Center is here to spark a revolution at the LA Auto Show! Imagine a place where the thrill of electric vehicles meets the joy of unraveling their secrets – that’s our Electrification Discovery Center! In collaboration with the Hispanic Motor Press Guild, we have bilingual EV ambassadors who speak the language of both volts and vibes. They’re ready to guide you through the electrifying journey.

Galpin Auto Sport is the customization division of Galpin dealerships, one of the largest family-owned dealership groups in America. The Custom Hall shows customized, mind-blowing gadgets, exotics, classics, and limited editions – as well as the unique paint creations that every car enthusiast dreams of.

Don’t miss the Hyundai booth in the South Atrium to check out the Hyundai N line vehicles and take part in the Hyundai Racing Challenge and race fellow attendees for your chance to win some amazing prizes.

Experience the dazzling Kia New Year’s light-up numbers and check out the brand-new 2024 Kia EV9 GT-Line in the West Atrium!

Would you be willing to scratch the finish on your beautiful ride? We’ve asked three car owners to do just that. Scratch it, scrape it and cover it in debris. Then witness the magic of LLumar Paint Protection film as the heat of the engine and the sun make the scratches disappear, restoring the finish to pristine condition. Join us outside the show in the LLumar tent in Gilbert Lindsay Plaza on Sunday, 11/26 to see for yourself.

The North American Car, Truck and Utility Vehicle of the Year™ (NACTOY) Awards organization will announce the finalists for the North America Car, Truck, Utility Vehicle of the Year at the press and media day of the LA Auto Show. Visit the display of the 2024 winning cars in West Hall.

The all-electric travel trailer that’s bringing an iPhone-like experience to RVing.

Robert Downey Jr partnered with experts to convert six of his classic cars into eco-friendly rides, featured on his show “Downey’s Dream Cars.” Now, all six conversions will be displayed together for the first time at this year’s LA Auto Show. Now that all of the rides are complete, Robert Downey Jr. is now running a sweepstakes for participants to win one of the six iconic cars at rdjdreamcars.com. Proceeds from the sweepstakes will benefit Downey’s FootPrint Coalition.

Experience an epic culinary showdown at the 2023 Los Angeles Auto Show on November 18-19 as we proudly introduce the first-ever USA Street Food Awards. Join us in celebrating LA’s vibrant street food culture and pivotal role in the food truck revolution and taste diverse mouthwatering flavors. Cast a vote for your favorites alongside an expert panel of judges evaluating each dish for taste, creativity, and presentation. Presented by world-class mobile operators, Food Fleet, this event promises fresh, tasty food to fuel your auto show adventure. Take advantage of this unique opportunity to immerse yourself in street food culture and the intersection of LA’s car culture and culinary diversity. Admission to the USA Street Foods Awards is complimentary with your LA Auto Show ticket!

Enjoy the thrilling sight of remote-controlled cars zipping around a specially designed course in the South Atrium. Afterward, make your way to the Volkswagen exhibit in the South Hall, where you can take control and experience the excitement firsthand by driving these remote-controlled cars yourself through the cameras mounted on the vehicles.