2024 Activations & Special Exhibits
The LA Auto Show, taking place in the United States’ largest car-buying and electric vehicle market, serves as a platform for automotive, entertainment, and technology-connected companies to exhibit and promote their latest projects as well as advancements in automotive and mobility offerings. With an array of cutting-edge companies, showbiz pioneers, awe-inspiring customizers, and exhilarating offroad experiences, the show features an impressive lineup of special activations spanning the entire automotive landscape!
Check out all of the amazing activations guests experienced at the 2024 show below.
All Roads Stage
The All Roads Stage at the 2024 LA Auto Show was a dynamic activation that brought together diverse voices from across the automotive world.
Featuring influencers, builders, and trailblazers from various automotive segments, the stage highlighted the creativity, and passion that drive the car culture. This unique experience showcased four specialized vehicles for a limited time throughout the 10 days of the show!
Nilu: November 21-24
Unplugged Performance: November 25-26
CarSounds BMW: November 27-28
TWR: November 29-December 1
Ampure
Ampure is redefining the electric driving experience with charging solutions that make EV journeys seamless and convenient. From home to where you roam, Ampure powers adventures and elevates the way drivers think about electric mobility.
ArtCenter Pasadena
As one of the highest ranked Regional Universities, the ArtCenter College of Design prepares artists and designers to share their creativity with the world. Visit the display at the LA Auto Show to see the newest concept vehicles and learn from students about the newest in automotive design.
AT&T Connected Car™
Hitch a ride with AT&T for the drive of your life. AT&T Connected Car™ powers features like real-time GPS, voice assistance, streaming music, and Wi-Fi. Keeping you and your passengers connected no matter where the adventure takes you.
AT&T covers more roads than any other carrier so explore the open roads and AT&T Connected Car™ will be there to keep you connected.*
*Based on independent third-party data
Beachside Golf Cars
Beachside Golf Cars specializes in the sale, rental, customization, and maintenance of golf carts and low-speed vehicles (LSVs). Serving Southern California, they offer a range of vehicles for personal, commercial, and recreational use, including eco-friendly electric models. Beachside Golf Cars provides both new and pre-owned options, along with custom designs to fit unique customer needs.
Black Widow Trucks by Fox Factory
Known for transforming trucks straight from that factory into rugged, high-performance vehicles, Black Widow Trucks combines advanced suspension technology and custom styling to create bold, off-road-ready trucks that turn heads. Visitors explored how Black Widow Trucks takes the ordinary truck to extraordinary levels with unmatched performance.
BMW Performance Center
The BMW Performance Center joined us at the 2024 LA Auto Show on November 23rd and 24th! Visitors had the chance to get up close with two incredible BMW M cars on display and sign up for a chance to win a thrilling One-Day M School class. Thank you to everyone who participated—some lucky winners got to pilot a 503-horsepower M car on the track!
Bronco Built Wild
Returning to the 2024 LA Auto Show, the Bronco Built Wild experience will give attendees the opportunity to discover the capabilities of the off-road-ready Ford Bronco.
Cal Poly Pomona Formula FSE Team & Path to the Pits
Visitors to the 2024 LA Auto Show had the chance to discover the innovation and passion behind automotive engineering and racing at the Cal Poly Pomona Formula SAE Team and Path to the Pits booth. The Cal Poly Pomona Formula SAE Team showcased their dedication as students who design, build, and compete with high-performance race cars, demonstrating the engineering skills and hands-on experience gained through the Formula SAE program. Path to the Pits highlighted its unique initiative to provide nationwide access to racing and career mentorship opportunities for young adults.
Camp Jeep
Experience the off-road capabilities of Jeep’s lineup of vehicles on the Camp Jeep obstacle course.
Digital Overdrive
Tryhard Consulting and LANFest launched the first official Sim Racing and Esports Activation at the 2024 Los Angeles Auto Show! With partners Zotac, Thrustmaster, and Next Level Racing, visitors enjoyed professional sim racing rigs, a gaming arena, interactive demos, and exciting giveaways.
Booth highlights included a meet-and-greet with NASCAR driver Jesse Iwuji, live filming, hands-on demos of gaming setups, sim racing, and competitive matches. Attendees also witnessed an unforgettable Rocket League showdown between USC and UCLA. Giveaways featured sim racing rigs from Next Level Racing, Thrustmaster controllers, and a custom-built PC.
DoVE Pet Adoption
DoVE Project is a non-profit organization created to support the end of the dog meat trade in South Korea. The organization is focusing on humane action on the ground creating sustainable pathways into a more compassionate future. Change your life and adopt a new pet! Visit the DoVE Project to find and adopt a new best friend.
Electric Avenue
Electric Avenue Powered by Ampure is back for 2024! Visitors can test drive the latest electric vehicles on our nearly one-mile EV track around the South Hall of the LA Convention Center.
Exodus Rigs
Exodus Rigs designs innovative, garageable, and collapsible travel trailers made for off-road adventures. Their trailers feature hard-sided, weatherproof design, cutting-edge smart automation systems, and off-grid capabilities including solar panels and air compressors.
Hyundai Interactive
Don’t miss the Hyundai booth in the South Atrium to check out the Hyundai N line vehicles and take part in the Hyundai Racing Challenge and race fellow attendees.
Hyundai Test Track
Experience Hyundai’s indoor EV test track in the South Hall! Get behind the wheel of their latest electric vehicles and take them for a spin on their indoor track.
K9 Resorts
Pamper your pet with luxury at K9 Resorts! K9 Resorts provides upscale accommodations and attentive, professional services for dogs, including spacious suites, relaxing ambiance, and supervised play areas. K9 Resorts redefines pet boarding with premier amenities and a commitment to your pet’s well-being.
Los Angeles Police Reserve CORPS
The Los Angeles Police Reserve CORPS showed off their Los Angeles Police vintage transport vehicle, the 1921 Studebaker Big Six, EG Touring on the South Terrace!
Monterey Motorsports Festival Concours
The 2024 LA Auto Show proudly hosted the Monterey Motorsports Festival Concours, featuring an incredible showcase of over 20 rare exotics, high-performance supercars, vintage classics, and ultra-rare icons. Attendees were captivated by this unforgettable collection of dream machines.
The Monterey Motorsports Festival Concours presented the Shelby Legends Panel Discussion, where industry icons and original Shelby American employees Pete Brock, Jim Marietta, and Tedd Sutton shared their experiences. They discussed building 36 officially-licensed Shelby GT350R continuation cars, winning championships, and solidifying the Shelby name as a symbol of greatness.
Nikola
Nikola Motors develops zero-emission trucks and energy infrastructure, specializing in hydrogen fuel cell and battery-electric technology for sustainable commercial transport.
Nissan & Volkswagen EV Track Experience
Take a ride in the latest electric vehicles from Nissan and Volkswagen inside the South Hall! Experience their cutting-edge technology and innovative features firsthand as you explore their newest EV models up close.
Nocpix
The Nocpix Auto series is a strategic launch by Nocpix aimed at improving safe driving in low-visibility conditions using advanced thermal technology. The first product, the NS7, is an aftermarket device that employs multispectral technology for 24-hour ADAS functionality, combining thermal imaging with visible light to detect vehicles, pedestrians, and animals while providing danger alerts. It also features a pure visual display option with dual-vision fusion to enhance situational awareness.
OVRland Outpost
Returning to LA Auto Show is OVRland Outpost, Presented by OVRMag.com. Highlighting the vehicle-based enthusiast community that is Outdoor Vehicle Recreation, this exhibit showcases curated vehicles built for exploring off the beaten path or cruising familiar routes.
Porsche Presented By Porsche Downtown LA
Porsche returns to the LA Auto Show, presented by Porsche Downtown LA, part of the Lithia Motors family. The dedicated exhibit area will showcase the all-new Macan Electric, the new 911, along with the full Porsche model lineup and a few very special surprises.
Sparq
Establishing the Future of Automotive A.I. SPARQ is capable of turning any vehicle in the market into an AI that car owners can directly interact with.
Street Test Drives
Visitors can test drive the latest models from top automakers on the streets of Downtown LA, experiencing the city’s energy and their potential next vehicle in a no-pressure setting. Participating automakers will be announced closer to the event.
Subaru
Visit Subaru in the South Atrium to get information on their latest offerings and to check out the 2025 Subaru Forester Sport.
Sunrun
Sunrun is a leading provider of residential solar energy and home battery storage solutions in the United States. Founded in 2007, the company aims to make clean, affordable energy accessible by offering solar-as-a-service plans, where homeowners can install solar panels with little to no upfront costs and pay a predictable monthly rate for the energy generated.
The Aftermarket Garage
At The Aftermarket Garage, car culture thrives. It’s the ultimate destination for auto enthusiasts to explore renowned tuners, personalized rides, coveted collectibles, and top-tier aftermarket goods and services. This year’s show promises an exhilarating experience, featuring unique exhibits with vehicles from South Bay Popups, SS Motorsports, Yamaha, World Famous 4×4 and more!
Toyota SoCal: LA Sports Stars
Guests had the chance to meet local legends thanks to Toyota SoCal, who brought some of LA’s top sports stars to the Los Angeles Auto Show! Lakers Legend Derek Fisher and The Laker Girls, Chargers player Brenden Rice, and LA Kings player Anže Kopitar all made appearances at the 2024 show.
Volkswagen
Enjoy the thrilling sight of remote-controlled cars zipping around a specially designed course in the South Atrium. Afterward, make your way to the Volkswagen exhibit in the South Hall, where you can take control and experience the excitement firsthand by driving these remote-controlled cars yourself through the cameras mounted on the vehicles.
West Coast Customs Experience
The 2024 LA Auto Show was proud to feature the West Coast Customs Experience, showcasing a selection of West Coast Customs’ latest one-of-a-kind custom vehicles, alongside offerings from their New York-based collaborative partner, the CART Department, which presented works of art from renowned artists using cars as their canvas. The display also included the latest West Coast Customs Academy student-completed custom car projects.
A highlight of the West Coast Customs Experience was the hands-on, interactive West Coast Customs Academy workshops, where attendees explored a full range of custom automotive disciplines taught by Master Craftsmen. This year, in collaboration with the LA County Justice, Care and Opportunities Department, West Coast Customs provided 12 program participants the opportunity to work alongside West Coast Customs Mentors, gaining invaluable car customization experience while replicating the innovative West Coast Customs Academy curriculum.