Exhibitors
Exhibit, Activation, Advertising & Sponsorship Opportunities
Hosted in the heart of Los Angeles, the LA Auto Show and AutoMobility LA are where new vehicles, cutting-edge technology, live entertainment, and car culture intersect in front of a powerful mix of consumers, media, and industry decision-makers, making them flagship automotive events in Los Angeles for brands looking to exhibit, advertise, activate, or sponsor. Across ten days, the Los Angeles Convention Center transforms into a festival-style experience with special exhibits, test drives, creator-led content, and headline appearances that brands can tap into to launch products, tell stories, and build lasting connections.
Explore fully customizable exhibit, activation, advertising, and sponsorship packages throughout the campus, tailored for both press and consumer days, to make your brand impossible to miss.
Exhibit
Main Halls
The Main Halls provide more than 500,000 square feet of exhibition space for major displays from automakers and large brands that want to make a significant impact. Showcase multiple vehicles and models, build immersive brand environments, and create hospitality suites and special experiences that anchor your presence at the show.
Atriums & Terrace
The West and South Atriums and South Terrace offer bright, high-traffic spaces for startups, hypercar and performance brands, technology companies, and lifestyle partners. These locations are ideal for visually striking installations, hero vehicles, and interactive experiences that greet attendees as they move between halls.
The Underground
The Underground is a reimagined space for the builders, artists, and communities shaping the future of custom car culture. From lowriders and tuners to wild builds and one-of-a-kind rides, this area celebrates raw creativity and automotive passion, drawing highly engaged enthusiasts and content creators.
Exterior
Take your presence outside and greet attendees the moment they arrive. Select exterior locations around the Los Angeles Convention Center allow brands to create high-impact exhibit spaces in front of heavy foot traffic. Gilbert Lindsay Plaza and the areas directly in front of the South and West entrances are ideal for outdoor vehicle displays, immersive builds, and live demonstrations that set the tone for the LA Auto Show experience before guests even step inside. North Plaza provides an additional exterior footprint that is well-suited for larger builds, specialty showcases, or experiential extensions that complement your main indoor presence.
Activate
Events
Elevate your brand’s presence at the LA Auto Show by hosting an exclusive event that captivates and entertains engaged consumers. Whether it’s a product launch, VIP reception, or interactive showcase, our event spaces provide the perfect backdrop for creating memorable experiences that resonate with attendees. Leverage the excitement and energy of the auto show to connect with your target audience in a meaningful way, driving brand awareness and fostering lasting connections.
Test Drives
Showcase your latest vehicles at the LA Auto Show through test drives. On Media Day, members of the press can experience your vehicles firsthand, generating coverage and awareness. During consumer days, attendees have the opportunity to get behind the wheel and engage directly with your brand. With prime locations outside the convention center, test drives highlight your vehicles’ performance and innovation in a memorable way.
Advertise
Banners
Elevate your brand’s visibility at the LA Auto Show with our array of indoor banners strategically placed throughout the event venue. With sizes tailored to suit your marketing needs, these banners ensure maximum exposure to the hundreds of thousands of attendees who flock to the show each year. Capitalize on this prime advertising real estate to showcase your message in front of a captive audience of automotive enthusiasts and industry professionals.
Billboards
Make a statement that can’t be missed with our billboard advertising opportunities at the LA Auto Show. Positioned along heavily trafficked roads and freeways, these billboards command attention from commuters and visitors to nearby attractions like Crypto.com Arena and LA Live. Capture the eyes of your target audience with impactful visuals and messaging, reaching a broad demographic of consumers as they navigate the streets of Los Angeles.
Door & Window Clings
Welcome attendees to the LA Auto Show in style with door and window clings strategically placed at entrances and exits throughout the event venue. Whether it’s greeting guests as they arrive or bidding them farewell as they depart, these versatile advertising spaces offer prime real estate to promote your brand’s message and create a lasting impression.
Floor and Wall Clings
Extend your brand’s reach beyond traditional advertising spaces with floor and wall clings placed strategically throughout the interior and exterior of the LA Auto Show, including the parking garage. From captivating visuals on the showroom floor to engaging displays in the parking areas, these clings offer creative opportunities to showcase your brand in unexpected locations, ensuring maximum exposure to attendees as they navigate the event space.
Digital
Drive your brand’s visibility with our digital advertising options at the LA Auto Show. Showcase your message prominently on our highly-trafficked AutoMobility and LA Auto Show webpages, reaching a captive audience of industry professionals and consumers. Extend your reach further with strategic placements across our social media channels, amplifying your brand’s presence to a broader demographic. Plus, maximize your impact with e-blasts targeting B2B or B2C audiences, ensuring your message resonates with the right stakeholders.
Digital LED Signage
Digital LED signage is now available throughout the Los Angeles Convention Center, including a prime placement in the West Atrium and breezeway that connects West and South halls. These full-color, high-visibility displays are designed to capture attention, showcase your brand, and create an immersive presence that leaves a lasting impression on attendees.
Sponsorships
Presenting Sponsor
Presenting sponsorship opportunities for the LA Auto Show and AutoMobility LA include name or title sponsors of the show, digital platforms such as the LA Auto Show app or website, and highly customized packages based on individually defined marketing goals.
Event & Activations
Event and activation sponsorship opportunities give high visibility to a brand in a unique setting of an electric test track, curated Cars & Coffee type event, and other activations to present your brand name and message to hundreds of thousands of diverse attendees of the LA Auto Show.
Locations
Sponsorship opportunities for individual halls (South, West, and Kentia), the highly attended Media Center, and networking or luncheon sponsorships provide the opportunity for your brand to target B2B and/or B2C audiences during press and consumer days.