Registration for AutoMobility LA 2026! The industry’s premier gathering takes place on November 19, 2026, from 7 a.m. to 6 p.m., where the brightest minds in mobility come together for a one-day program of news, innovation, and opportunity. As the official media and industry day of the Los Angeles Auto Show, it’s where conversations spark partnerships and the future of mobility moves from insight to impact.
- When: November 19, 2026
- Where: LA Convention Center
- Hours: 7:00 a.m. to 6:00 p.m.
Global leaders share insights that inspire innovation.
Kaysha Love
Two-time U.S. Olympian and Team USA Bobsled Pilot
Honda athlete ambassador
TOPIC: Engineering Gold: How Honda and USA Bobsled Are Redefining Performance Through Innovation
Chris Combs
Wind Tunnel Business Strategy and Business Development Lead
Honda
TOPIC: Engineering Gold: How Honda and USA Bobsled Are Redefining Performance Through Innovation
Gadi Schwartz (Moderator)
Anchor of Stay Tuned on NBC News NOW and is an NBC News correspondent
NBC
TOPIC: Engineering Gold: How Honda and USA Bobsled Are Redefining Performance Through Innovation
Jessica Stafford
SVP Consumer Solutions
Cox Automotive
TOPIC: From Signals to Strategy: How AI Is Reshaping the Automotive Customer Journey
Jeff Jones
SVP Product & Engineering Retail Solutions
Cox Automotive
TOPIC: From Signals to Strategy: How AI Is Reshaping the Automotive Customer Journey
Andrew Poliak
Chief Technical Officer
Panasonic Automotive
TOPIC: The Age of Intelligent Mobility
Tsega Worku
Head of Auto & Travel
TikTok
TOPIC: Connect Before You Choose: Auto on TikTok
Amy Marentic
Chief Marketing Officer
Genesis Motor America
TOPIC: Connect Before You Choose: Auto on TikTok
Debuts & Announcements Happen Here
Be there when the news breaks. Times are subject to change. See the full schedule
Hyundai
Global Debut
Time: 9:05 AM – 9:35 AM
Location: South Hall
Time: 9:05 AM – 9:35 AM
Location: South Hall
Ford
Media Walk Around
Time: 11:50 AM – 12:10 PM
Location: West Hall
Time: 11:50 AM – 12:10 PM
Location: West Hall
Volkswagen & NBCUniversal Networking Reception:
Celebrate Volkswagen’s latest product lineup and collaboration with NBCUniversal on its NBC100 milestone alongside senior leaders from both companies.
Time: 3:40 PM – 4:30 PM
Location: South Hall
Time: 3:40 PM – 4:30 PM
Location: South Hall
IONNA
Press moment
Time: 10:00 AM – 10:15 AM
Location: West Atrium
Time: 10:00 AM – 10:15 AM
Location: West Atrium
Lucas Museum of Narrative Art
Press moment
Time: 10:20 AM – 10:35 AM
Location: West Atrium
Time: 10:20 AM – 10:35 AM
Location: West Atrium
Porsche Downtown LA
Press announcement
Time: 10:40AM – 10:55 AM
Location: West Atrium
Time: 10:40AM – 10:55 AM
Location: West Atrium
Chevron with Techron
Press announcement and demos
Time: 11:10 AM – 11:25 AM
Location: South Atrium
Time: 11:10 AM – 11:25 AM
Location: South Atrium
Coulson Aviation
Press moment
Time: 11:35 AM – 12:00 PM
Location: South Atrium
Time: 11:35 AM – 12:00 PM
Location: South Atrium
FullGood Motor
Press announcement
Time: 1:45 PM – 2:05 PM
Location: West Atrium
Time: 1:45 PM – 2:05 PM
Location: West Atrium
Green SM
Press announcement
Time: 2:15 PM – 2:30 PM
Location: South Atrium
Time: 2:15 PM – 2:30 PM
Location: South Atrium
Get to know
our sponsors.
Get to know
our exhibitors
Awards at
AutoMobility LA
LA Auto Show is proud to be the stage for some of the industry’s most respected honors. Each year, we host the announcements and celebrations that recognize the best vehicles, the brightest creators, and the people moving the industry forward.
Hispanic Motor Press Guild Awards
The Hispanic Motor Press Foundation Awards celebrate the best new vehicles for U.S. Hispanic buyers, recognizing excellence in safety, technology, value and clean-mobility.
RACER Creator Award
The RACER Creator Awards return to celebrate the creativity, innovation, and impact of the top content creators in the automotive world.
North American Car, Utility and Truck of the Year
The official announcement of the North American Car, Utility and Truck of the Year (NACTOY) finalists.
Media Day Test Drives
Kia
Gilbert Lindsay Plaza
Rivian
Gilbert Lindsay Plaza
Lucid
LADWP Test Track
Tesla
LADWP Test Track
Press play on spotlight moments.
For brands
and partners.
AutoMobility LA offers a focused, media and industry only environment for brands that want to share news, showcase products, and build relationships before the LA Auto Show opens to the public. Companies use the day to connect with journalists, analysts, fleet leaders, policymakers, and decision makers who influence what gets built, covered, and purchased.
