Exhibitors
Exhibit, Activation, Advertising & Sponsorship Opportunities
Hosted in the heart of the largest car-buying and electric vehicle market in the United States, the LA Auto Show and AutoMobility LA are premier events where the latest vehicles, cutting-edge technology, and car culture intersect.
Explore our fully customizable packages, offering a mix of exhibiting, activation, advertising, and sponsorship opportunities throughout the spacious Los Angeles Convention Center. Whether you’re targeting press or consumer days, we have tailored options to suit your brand’s needs and amplify your presence at this premier event.
Exhibit
Main Halls
The Main Halls provide 500,000+ square feet of exhibition space for large displays and brands that want to make a significant impact by displaying multiple vehicles and models and creating hospitality suites and special experiences.
Atriums & Terrace
The West and South Atriums and South Terrace areas provide unique high visibility and traffic spaces for startups, hypercard, and technology companies to showcase their newest products and services to a diverse audience.
The Garage
Immerse yourself in LA car culture with The Garage Aftermarket – a vibrant showcase with custom rides and aftermarket accessories.
Activate
Events
Elevate your brand’s presence at the LA Auto Show by hosting an exclusive event that captivates and entertains engaged consumers. Whether it’s a product launch, VIP reception, or interactive showcase, our event spaces provide the perfect backdrop for creating memorable experiences that resonate with attendees. Leverage the excitement and energy of the auto show to connect with your target audience in a meaningful way, driving brand awareness and fostering lasting connections.
Test Drives
Drive consumer engagement to new heights by offering test drives of your brand’s latest vehicles at the LA Auto Show. During our media day, press representatives can experience your vehicles firsthand, generating buzz and coverage from influential media outlets. On consumer days, engage attendees by providing them with the opportunity to take the wheel and experience your vehicles in a dynamic setting. With locations available throughout the exterior of the convention center, you can showcase your brand’s performance and innovation in an immersive environment that leaves a lasting impression on participants.
Advertise
Banners
Elevate your brand’s visibility at the LA Auto Show with our array of banners strategically placed throughout the event venue. With sizes tailored to suit your marketing needs, these banners ensure maximum exposure to the hundreds of thousands of attendees who flock to the show each year. Capitalize on this prime advertising real estate to showcase your message in front of a captive audience of automotive enthusiasts and industry professionals.
Billboards
Make a statement that can’t be missed with our billboard advertising opportunities at the LA Auto Show. Positioned along heavily trafficked roads and freeways, these billboards command attention from commuters and visitors to nearby attractions like Crypto.com Arena and LA Live. Capture the eyes of your target audience with impactful visuals and messaging, reaching a broad demographic of consumers as they navigate the streets of Los Angeles.
Column Wraps
Transform the pillars of the convention center’s South and West Atriums into dynamic marketing assets with our column wrap options. These eye-catching displays provide a unique canvas to showcase your brand or product, ensuring heightened visibility in high-traffic areas where attendees gather to explore the latest innovations in automotive technology and design.
Door & Window Clings
Welcome attendees to the LA Auto Show in style with door and window clings strategically placed at entrances and exits throughout the event venue. Whether it’s greeting guests as they arrive or bidding them farewell as they depart, these versatile advertising spaces offer prime real estate to promote your brand’s message and create a lasting impression.
Floor and Wall Clings
Extend your brand’s reach beyond traditional advertising spaces with floor and wall clings placed strategically throughout the interior and exterior of the LA Auto Show, including the parking garage. From captivating visuals on the showroom floor to engaging displays in the parking areas, these clings offer creative opportunities to showcase your brand in unexpected locations, ensuring maximum exposure to attendees as they navigate the event space.
Digital
Drive your brand’s visibility with our digital advertising options at the LA Auto Show. Showcase your message prominently on our highly-trafficked AutoMobility and LA Auto Show webpages, reaching a captive audience of industry professionals and consumers. Extend your reach further with strategic placements across our social media channels, amplifying your brand’s presence to a broader demographic. Plus, maximize your impact with e-blasts targeting B2B or B2C audiences, ensuring your message resonates with the right stakeholders.
Sponsorships
Presenting Sponsor
Presenting sponsorship opportunities for the LA Auto Show and AutoMobility LA include name or title sponsors of the show, digital platforms such as the LA Auto Show app or website, and highly customized packages based on individually defined marketing goals.
Event & Activations
Event and activation sponsorship opportunities give high visibility to a brand in a unique setting of an electric test track, curated Cars & Coffee type event, and other activations to present your brand name and message to hundreds of thousands of diverse attendees of the LA Auto Show.
Locations
Sponsorship opportunities for individual halls (South, West, and Kentia), the highly attended Media Center, and networking or luncheon sponsorships provide the opportunity for your brand to target B2B and/or B2C audiences during press and consumer days.
Attendee Demographics
Consumer
