Hall of SPARQ
An Immersive Tribute to SoCal Car Culture
SPARQ returns to the LA Auto Show with an unforgettable exhibit inside Concourse Hall celebrating the passion and creativity of Los Angeles car culture. Fans can explore hypercars and Formula 1 machines, iconic vehicles from Fast & Furious, and exclusive one-of-one SPARQ creations. The exhibit also features interactive displays and behind-the-scenes experiences with creators, collaborators, and industry guests, offering attendees a chance to be part of the story, not just see it.
The Hall of SPARQ will be open for the full run of show with rotating exhibits and exclusive experiences on specific days.
Hypercars, Formula 1
& Petersen Museum
November 21-24
Big Race
Viewing Party
November 22 • 6:30PM
BUY TICKETS HERE
Origins Car Club
November 25-27
Fast and Furious
& West Coast Culture
November 28-30
SPECIAL ACCESS
BIG RACE VIEWING PARTY
Saturday, November 22 • 6:30 PM
Elevate your experience at The Big Race Private Viewing Party presented by SPARQ! This upgraded ticket includes access to the LA Auto Show plus special race viewing with food, drinks, and more.
NEED FOR SPEED: 20th ANNIVERSARY
Wednesday, November 26 • 11 AM - 7 PM
Come celebrate the Need for Speed: 20th Anniversary! For those who wish they could jump into their childhood dream of this cult classic. Enjoy a fireside chat with creators and special appearances from actors, all under the backdrop of your favorite gaming stage. Includes 2 drinks, signings, merch bag, and VIP area access. Purchase includes access to the LA Auto Show.