Hall of SPARQ
An Immersive Tribute to SoCal Car Culture
At the LA Auto Show in 2025, SPARQ turned Concourse Hall into a full-throttle celebration of SoCal car culture—hypercars, Formula 1 machines, Fast & Furious and Need for Speed icons, and custom SPARQ builds owned the space. The energy didn’t let up: live music, celebrity sighting and meet & greets, and parties.
Partner with us in 2026 and beyond to build an experience people can’t ignore.
Tyga @ The SPARQ Closeout Party
YG @ The SPARQ Closeout Party
Noel G
Meet & Greet
Luis Da Silva Jr.
Meet & Greet
Chad Lindberg
Meet & Greet
Hypercars, Formula 1
& Petersen Museum
Big Race
Viewing Party
Origins Car Club
Fast and Furious
& West Coast Culture
SPECIAL ACCESS
BIG RACE VIEWING PARTY
Saturday, November 22 • 6:30 PM
Elevate your experience at The Big Race Private Viewing Party presented by SPARQ! This upgraded ticket includes access to the LA Auto Show plus special race viewing with food, drinks, and more.
NEED FOR SPEED: 20th ANNIVERSARY
Wednesday, November 26 • 11 AM - 7 PM
Come celebrate the Need for Speed: 20th Anniversary! For those who wish they could jump into their childhood dream of this cult classic. Enjoy a fireside chat with creators and special appearances from actors, all under the backdrop of your favorite gaming stage. Includes 2 drinks, signings, merch bag, and VIP area access. Purchase includes access to the LA Auto Show.