Hall of SPARQ
An Immersive Tribute to SoCal Car Culture
SPARQ returned to the LA Auto Show with an unforgettable exhibit inside Concourse Hall, celebrating the passion and creativity of Los Angeles car culture. Visitors explored a rotating exhibit of hypercars and Formula 1 machines, iconic vehicles from Fast & Furious, and exclusive one-of-one SPARQ creations. The exhibit also featured interactive displays and behind-the-scenes experiences with celebrities, creators, collaborators, and industry guests, giving fans the chance to be part of the story, not just see it.
Hypercars, Formula 1
& Petersen Museum
November 21-24


Big Race
Viewing Party
November 22 • 6:30PM


Origins
Car Club
November 25-27


Fast and Furious
& West Coast Culture
November 28-30


Noel G
Meet & Greet
November 28 @ 1PM


Chad Lindberg
Meet & Greet
November 29 @ 11AM


Luis Da Silva Jr.
Meet & Greet
November 29 @ 3PM


Tyga
SPARQ Close Out Party
November 29 @ 10PM


Yg
SPARQ Close Out Party
November 29 @ 10PM


SPECIAL ACCESS
NEED FOR SPEED: 20th ANNIVERSARY
Wednesday, November 26 • 11 AM - 7 PM


Come celebrate the Need for Speed: 20th Anniversary! For those who wish they could jump into their childhood dream of this cult classic. Enjoy a fireside chat with creators and special appearances from actors, all under the backdrop of your favorite gaming stage. Includes 2 drinks, signings, merch bag, and VIP area access. Purchase includes access to the LA Auto Show.

