Experience
The Underground
The Underground is a reimagined space for the builders, artists, and communities shaping the future of custom car culture. From lowriders and tuners to wild builds and one-of-a-kind rides, this area celebrates raw creativity and automotive passion. It’s all about the culture, the craft, and the creators. More to be announced closer to the 2025 LA Auto Show!
SHOWSTOPPERS
Creator Studios
This new platform celebrates the next wave of car culture through creative storytelling, original content, and collaborations with top creators. More details will be revealed soon for this unique and exciting automotive activation.
Fullblown Performance
Fullblown Performance brings late-model domestic power to life in Los Angeles. They tune, build, restore, and enhance high-performance Mopars, Fords, and GM vehicles with precision.
LumiVerse
LumiVerse is the underground creative hub for car culture, nightlife, art, fashion, and sports. Hidden beneath the city, it’s a cinematic space for community, cars, and unforgettable experiences.
Marathon Brand
The Marathon Brand stands for perseverance and community through its ventures: The Marathon Clothing, iconic streetwear celebrating hustle and heritage, and Marathon Burger, a Los Angeles eatery inspired by quality and self-empowerment.
The Full line-up
AAA
AAA provides roadside assistance, travel planning, insurance, and automotive services to its members. Established in 1902, AAA is known for helping motorists and offering a wide range of travel and safety resources.
AE Exclusive
AE Exclusive will be showing off a selection of amazing vehicles, highlighting the latest top-of-the-line aftermarket technology. From sound systems and in-car entertainment to navigation and vehicle tracking.
Black Classics Car Club
Black Classics Car Club uplifts Southern California through charity and community events. Members are passionate car enthusiasts dedicated to preserving local car culture.
Burning Rubber Toy Co.
Burning Rubber offers the largest diecast selection with expert service. From dream rides to nostalgic classics, helping collectors of all ages keep car culture alive for future generations.
Chariots
Chariots returns as the official LA Auto Show merch provider. This LA brand blends style, premium materials, humor, and car culture into unique apparel and accessories.
Chemical
Guys
The Chemical Guys is a leading brand in automotive detailing, offering premium car care products, accessories, and education for professionals and enthusiasts alike.
Daiwa
Daiwa Massage Chairs combine cutting-edge technology with Japanese-inspired design to deliver the ultimate relaxation experience.
Elite Auto Network
Elite Auto Network is a Beverly Hills–based vehicle procurement and fleet management company, offering luxury vehicle purchases, fleet leasing, and tailored solutions for individuals and businesses.
Felix
Chevrolet
Felix Chevrolet brings its iconic Los Angeles heritage to the LA Auto Show, showcasing classic style and a legacy of serving the community for over 100 years.
Fresh
Links
Custom keychains, air fresheners, and more!
GTS
Hobbies
GTS Hobbies specializes in minibikes, small engines, and custom parts for riders who demand performance and precision.
Mini
Motorz
MiniMotorz is “The Kidz Car Dealership” serving California for the past 10+ years. How come adults are given the chance to walk into a car dealership and fantasize about their dream car, and not kids?
Offline Performance
Offline Performance is your go-to shop in Inglewood for LS/LT cam swaps, tune-ups, suspension upgrades, diagnostics, and both automatic, manual transmission upgrades or rebuilds, and full-car wraps.
Perma-Seal
Wax
Over the last 40 years Perma-Seal Automotive Appearance Products have been proven to be among the best car care products in the world.
Pro Image Car Care
Stop by the Pro Image Car Care booth to see detailing demonstrations and special pricing on their full detailing kit.
Pure
PPF
Pure PPF installs premium, ultra-gloss and self-healing paint protection films in clear or color finishes. Hydrophobic, durable, and backed by a trusted long-term warranty.
South Bay
Pop-ups
South Bay Popups showcases LA’s diverse car scene, from custom lowriders and sleek motorcycles to beloved street cars and vintage vans, celebrating the city’s rich culture.
T-Mobile
The wireless experience you are looking for is here.
Torklaw
Motors
Tork Law is a plaintiffs‑only personal injury firm helping clients nationwide recover after accidents, negligence, or product defects, with a strong presence in the Southern California car culture.
World Famous 4×4
The ultimate dream / custom build offroad shop. World Famous 4×4 builds, restores, modifies and brings back to life anything on wheels. You dream it we build it.