Inaugural red-carpet event celebrates the storytellers and creators shaping the future of automotive and motorsports culture
LOS ANGELES (October 8, 2025) – Los Angeles Auto Show® and RACER Media & Marketing are teaming up to launch the RACER Creator Awards, presented by Dunlop, at AutoMobility LA on November 20, 2025. The inaugural event will feature a red-carpet celebration spotlighting the voices driving the next era of automotive and motorsports culture.
“AutoMobility LA continues to evolve as a stage for innovation,” said Terri Toennies, president of LA Auto Show. “Hosting the RACER Creator Awards highlights the intersection of creativity, technology, and mobility, uniting the traditional industry with the next generation of automotive storytellers.”
Developed by RACER Media & Marketing, the awards recognize creators who are redefining how the industry connects with fans, including filmmakers, photographers, podcasters, and digital storytellers.
Categories include content creation, platform excellence, community leadership, and special recognition, with top nominees evaluated by an expert jury and fan voting helping to determine the final winners.
As presenting sponsor, Dunlop underscores its long-standing commitment to motorsports performance and the creative culture surrounding it. KYB joins the program to bring the excitement of automotive culture directly to the event’s arrival experience. The KYB Red Carpet Car Show will be open to the public.
Submissions for the awards are open now at awards.racer.com, with finalists to be honored on stage at AutoMobility LA.
ABOUT THE LOS ANGELES AUTO SHOW & AUTOMOBILITY LA:
Founded in 1907, the Los Angeles Auto Show® is one of the most influential annual automotive events in the world. Held each year at the Los Angeles Convention Center, the show draws hundreds of thousands of attendees and brings hundreds of millions of dollars in economic impact to the city. It also remains the largest revenue driver for the LA Convention Center.
The LA Auto Show is open to the public for ten full days from Opening Day November 21 until November 30, including Thanksgiving Day. Car shoppers, enthusiasts, families, and future-focused fans are invited to attend to experience the very best in automotive design, culture, and innovation.
AutoMobility LA® — the show’s press and industry day — takes place this year on November 20, 2025, and features a full day of vehicle debuts, brand announcements, and a thought leadership program highlighting some of the brightest voices in automotive and tech.
Stay up to date with the latest show news, updates, and information at laautoshow.com and automobilityla.com.
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