2024 Show Highlights

The All Roads Stage at the 2024 LA Auto Show was a dynamic activation that brought together diverse voices from across the automotive world.

Featuring influencers, builders, and trailblazers from various automotive segments, the stage highlighted the creativity, and passion that drive the car culture. This unique experience showcased four specialized vehicles for a limited time throughout the 10 days of the show!

Nilu: November 21-24
Unplugged Performance: November 25-26
CarSounds BMW: November 27-28
TWR: November 29-December 1

As one of the highest ranked Regional Universities, the ArtCenter College of Design prepares artists and designers to share their creativity with the world. On display at the LA Auto Show, ArtCenter showed off their newest concept vehicles and gave visitors the chance to learn from students about the latest in automotive design.

Beachside Golf Cars specializes in the sale, rental, customization, and maintenance of golf carts and low-speed vehicles (LSVs). Serving Southern California, they offer a range of vehicles for personal, commercial, and recreational use, including eco-friendly electric models. Beachside Golf Cars provides both new and pre-owned options, along with custom designs to fit unique customer needs.

The BMW Performance Center joined us at the 2024 LA Auto Show on November 23rd and 24th! Visitors had the chance to get up close with two incredible BMW M cars on display and sign up for a chance to win a thrilling One-Day M School class. Thank you to everyone who participated—some lucky winners got to pilot a 503-horsepower M car on the track!

Visitors to the 2024 LA Auto Show had the chance to discover the innovation and passion behind automotive engineering and racing at the Cal Poly Pomona Formula SAE Team and Path to the Pits booth. The Cal Poly Pomona Formula SAE Team showcased their dedication as students who design, build, and compete with high-performance race cars, demonstrating the engineering skills and hands-on experience gained through the Formula SAE program. Path to the Pits highlighted its unique initiative to provide nationwide access to racing and career mentorship opportunities for young adults.

Tryhard Consulting and LANFest launched the first official Sim Racing and Esports Activation at the 2024 Los Angeles Auto Show! With partners Zotac, Thrustmaster, and Next Level Racing, visitors enjoyed professional sim racing rigs, a gaming arena, interactive demos, and exciting giveaways.

Booth highlights included a meet-and-greet with NASCAR driver Jesse Iwuji, live filming, hands-on demos of gaming setups, sim racing, and competitive matches. Attendees also witnessed an unforgettable Rocket League showdown between USC and UCLA. Giveaways featured sim racing rigs from Next Level Racing, Thrustmaster controllers, and a custom-built PC.

Electric Avenue Powered by Ampure returned to the 2024 LA Auto Show. Visitors had the chance to test drive the latest electric vehicles on our nearly one-mile EV track around the South Hall of the LA Convention Center.

Visitors to the 2024 LA Auto Show had the chance to check out the Hyundai N line vehicles at the Hyundai booth in the South Atrium and take part in the Hyundai Racing Challenge, racing fellow attendees.

Pamper your pet with luxury at K9 Resorts! K9 Resorts provides upscale accommodations and attentive, professional services for dogs, including spacious suites, relaxing ambiance, and supervised play areas. K9 Resorts redefines pet boarding with premier amenities and a commitment to your pet’s well-being.

The 2024 LA Auto Show proudly hosted the Monterey Motorsports Festival Concours, featuring an incredible showcase of over 20 rare exotics, high-performance supercars, vintage classics, and ultra-rare icons. Attendees were captivated by this unforgettable collection of dream machines.

The Monterey Motorsports Festival Concours presented the Shelby Legends Panel Discussion, where industry icons and original Shelby American employees Pete Brock, Jim Marietta, and Tedd Sutton shared their experiences. They discussed building 36 officially-licensed Shelby GT350R continuation cars, winning championships, and solidifying the Shelby name as a symbol of greatness.

Visitors at the 2024 LA Auto Show had the chance to take a ride in the latest electric vehicles from Nissan and Volkswagen inside the South Hall! They experienced cutting-edge technology and innovative features firsthand while exploring these automakers’ newest EV models up close.

At the 2024 LA Auto Show, OVRland Outpost, presented by OVRMag.com, showcased the vehicle-based enthusiast community of Outdoor Vehicle Recreation. This exhibit featured curated vehicles built for exploring off the beaten path or cruising familiar routes.

Establishing the Future of Automotive A.I. SPARQ is capable of turning any vehicle in the market into an AI that car owners can directly interact with.

Subaru had a special exhibit, located in the South Atrium, where attendees had the chance to explore their latest offerings and check out the 2025 Subaru Forester Sport.

The Aftermarket Garage was the ultimate destination for auto enthusiasts, showcasing renowned tuners, personalized rides, coveted collectibles, and top-tier aftermarket goods and services. This year’s show featured unique exhibits with vehicles from South Bay Popups, SS Motorsports, Yamaha, World Famous 4×4, and more.

Visitors enjoyed the thrilling sight of remote-controlled cars zipping around a specially designed course in the South Atrium with visitors in the Volkswagen exhibit in the South Hall driving the remote-controlled cars through cameras mounted on the vehicles.