2024 Show Highlights
In 2024, the LA Auto Show delivered an unforgettable experience, immersing guests in over a million square feet of automotive excitement. Attendees marveled at the latest gas, hybrid, and electric vehicles from top brands and celebrated car culture with hundreds of custom vehicles, exotics, classics, lowriders, motorsports, and off-road showcases at every turn.
From the All Roads Stage, which showcased jaw-dropping vehicles from influencers, builders and trailblazers, to thrilling overland and off-road experiences, immersive test drives and interactive exhibits from the world’s premier brands.
Experience the LA Auto Show
Show-stopping Moments
Family and Lifestyle Experiences
Hands-On Experience for Car Enthusiasts
Celebrating Latin Lowrider Culture & More
Overlanding Adventures
Test Drives
Inside West Coast Customs
Exotics and Hypercars
Porsche Presented by Porsche Downtown LA
Electrification Innovations
The Best New Car Debuts
Explore The Show
Automaker Spotlight
Acura
Alfa Romeo
Buick
Cadillac
Chevrolet
Chrysler
Dodge
Fiat
Ford
Genesis
GMC
Honda
Hummer
Hyundai
INEOS Automotive
Jeep
Kia
Lucid
Nilu
Nissan
Polestar
Porsche
Ram
Rivian
Subaru
Tesla
Toyota
VinFast
Volkswagen
Volvo
Standout Activations
Bronco Built Wild
The Bronco Built Wild experience allowed attendees to discover the capabilities of the off-road-ready Ford Bronco on an exciting indoor and outdoor obstacle course.
Camp Jeep
Guests experienced the off-road capabilities of Jeep’s lineup of vehicles on the Camp Jeep obstacle course.
Digital Overdrive
Tryhard Consulting and LANFest launched the first official Sim Racing and Esports Activation at the 2024 Los Angeles Auto Show! With partners Zotac, Thrustmaster, and Next Level Racing, visitors enjoyed professional sim racing rigs, a gaming arena, interactive demos, and exciting giveaways.
Booth highlights included a meet-and-greet with NASCAR driver Jesse Iwuji, live filming, hands-on demos of gaming setups, sim racing, and competitive matches. Attendees also witnessed an unforgettable Rocket League showdown between Los Angeles Unified School District students. Giveaways featured sim racing rigs from Next Level Racing, Thrustmaster controllers, and a custom-built PC.
Electric Avenue
Electric Avenue Powered by Ampure returned to the 2024 LA Auto Show. Visitors had the chance to test drive the latest electric vehicles on our nearly one-mile EV track around the South Hall of the LA Convention Center.
Monterey Motorsports Festival Concours
The 2024 LA Auto Show proudly hosted the Monterey Motorsports Festival Concours, showcasing over 20 rare exotics, high-performance supercars, vintage classics, and ultra-rare icons.
The event also featured the Shelby Legends Panel, where industry icons Pete Brock, Jim Marietta, and Tedd Sutton shared their experiences building Shelby GT350R continuation cars, winning championships, and shaping the Shelby legacy.
Porsche Presented By Porsche Downtown LA
Porsche returned to the 2024 LA Auto Show, presented by Porsche Downtown LA, part of the Lithia Motors family. The dedicated exhibit area showcased the all-new Macan Electric, the new 911, along with the full Porsche model lineup and a few very special surprises.
Street Test Drives
Visitors at the 2024 LA Auto Show had the opportunity to test drive the latest models from top automakers on the streets of Downtown LA, experiencing the city’s energy and their potential next vehicle in a no-pressure setting.
The Aftermarket Garage
The Aftermarket Garage was the ultimate destination for auto enthusiasts, showcasing renowned tuners, personalized rides, coveted collectibles, and top-tier aftermarket goods and services. This year’s show featured unique exhibits with vehicles from South Bay Popups, SS Motorsports, Yamaha, World Famous 4×4, and more.
Toyota SoCal: LA Sports Stars
Guests had the chance to meet local legends thanks to Toyota SoCal, who brought some of LA’s top sports stars to the Los Angeles Auto Show! Lakers Legend Derek Fisher and The Laker Girls, Chargers player Brenden Rice, and LA Kings player Anže Kopitar all made appearances at the 2024 show.
West Coast Customs Experience
The 2024 LA Auto Show proudly featured the West Coast Customs Experience, showcasing unique custom vehicles, student-built projects, and artistic car designs from the CART Department, where renowned artists used cars as their canvas.
A key attraction was the interactive West Coast Customs Academy workshops, where attendees learned custom automotive skills from Master Craftsmen. West Coast Customs also partnered with the LA County Justice, Care, and Opportunities Department to mentor 12 participants, giving them hands-on experience in car customization.